Graphic Design helps reinforce your visual message to your current and future customers. It acts as your "silent salesperson" and helps keep your business, whether seeing it online or on a billboard, at the top of people's minds. It takes 7-9 impressions before a person will act on the message they are receiving. Therefore, graphic design helps build and maintain people's awareness of your business.
These days we're bombarded with so much marketing and advertising that it really has become stagnant. People quickly turn pages, flip channels and click through websites. With this kind of audience, branding your business must pack a strong message and visual punch.