MEET THE OWNER

Krista Guerrero / Owner & Designer

In 1995, I graduated from Diablo Valley College in Pleasant Hill, CA, with a degree in Broadcast Communications. I had multiple internships in TV, film, and radio - most notably a three-year internship with Chancellor Radio in San Francisco (KABL, KBGG/KISQ, KNEW, and KSAN). In 1997, I then moved across the street to Bonneville International Corporation and took a job as Promotion Coordinator for Z95.7 (KZQZ), where I also started learning graphic design.

In 2002, I packed up my bags and moved to San Luis Obispo, CA. I went to work for American General Media, where I was Director of Marketing and Promotions for six radio stations (KWWW, KZOZ, KWSR, KKJG, KIQO, and KKAL). Working in a smaller market, I had to learn to be creative without a budget, and I truly feel that this restriction strengthened my creative thinking skills.

In 2003, I took a position with SMG in Oakland as Marketing Manager for the Oakland Arena and Network Associates Coliseum. I loved every aspect of it, from putting on the shows and working with promoters to becoming a boxing event producer. This was a newly created position, so I had the privileged task of building an in-house marketing department from the ground up.

In 2004, I decided to leave the Bay Area and move to Sacramento, CA. I was hired as the Director of Marketing at First Broadcasting, which owned KXCL and KREL. I then segued out of radio and into the mortgage industry. I was hired at Partners Mortgage in Roseville, creating marketing pieces and programs for their loan officers. A year later, I was offered the Marketing Communications Manager position with New Generation Software, Sacramento.

After 13 years of developing my marketing and design skills in the corporate world, I officially opened Kreative Design / Marketing in April 2007.

2009 to 2012 - I was hired as the Director of Marketing for Elk Grove Online, a community forum based website. I helped develop online marketing programs for advertisers, local partnerships and community events - most notable was the annual Best of Elk Grove competition.

2021 - Joined the BeLOCAL Magazine team as their preferred Ad Designer.