Don't spend your money on short term Promotional Items

I have been selling promotional items for 11 years and I have learned a great deal about which ones are effective and which are just a waste of money.

My least favorite promotional item is food. Stay away from the cookies, candies and snacks. They may seem like a great giveaway at first, but your branding has a very short term impression if at all. Once the person eats the item, what happens to your branding? It goes in the trash. If your hard set on giving away food, then find packing that you can imprint your logo on like a jar or a wood box. Something they can keep.

Promotional items should have a lasting impact on a potential customer or even a current client. They can get pricey so when your making an investment in your branding you want to ensure that you're get a return on it. When looking for promotional items for my clients I take several things into consideration.

1. Budget
2. End User
3. How it relates to the industry
4. How they will be distributed
5. Shelf life

Some of my favorite promotional items:

• Corrugated hand fans for summer events
  
• Tote Bags
• Pens
• Rulers / Tape Measures (Real Estate)
• Magnets
• Sport Bottles or Stainless Steel Tumblers
• Cellular Accessories
• Stress Toys
• Drinkware (Mugs)
• Home Improvement
• Kitchen Utensils (Pizza Cutter)